Jo Sopala Jo Sopala is Director of Development. She leads on Income Generation and the Health Professional Programme at the MS Trust. Jo joined the Trust as Director of Fundraising and Marketing in 2007 and previously worked in the pharmaceutical industry. She has worked across a wide range of specialities, but since 2001 Jo has concentrated on MS. Throughout this time Jo has been committed to raising the profile of MS specialist health professionals, sharing best practice to drive service improvement and working with specialists to identify what support, resources and evidence is required to ensure people living with MS get the best care possible.